Lowe’s Becomes the Official Stadium Renovation Partner of Bank of America Stadium
Charlotte, NC (FebruaryÌý24,Ìý2026)Ìý–ÌýTepperÌýSportsÌý& Entertainment (TSE) today unveiled plans for a new,Ìýprivately-fundedÌýBankÌýofÌýAmerica StadiumÌýExperience CenterÌý–Ìýan immersive destination designed to bring the future ofÌýtheÌývenueÌýto life.ÌýLowe’s, headquartered in Mooresville, N.C., will serve as the Official Stadium Renovation PartnerÌýofÌýBank of America Stadium. The expanded commitment underscores Lowe’s deep roots in the Carolinas and its passion for improving its communities.Ìý
Set to open later this summer, theÌýExperience Center will inspire guests with a dynamic,Ìýhands-on, multisensoryÌýjourney thatÌýshowcasesÌýwhatÌýisÌýnext for one ofÌýthe Carolinas’Ìýmost iconic venues.ÌýHighlights include dynamicÌýhologram moments,ÌýreplicatedÌýclub loungeÌýspaces,Ìýan interactiveÌýstadiumÌýmodelÌýshowcasingÌýkeyÌýdesignÌýelements, historical lookbacks,Ìýand more. At the heart of the experience isÌýthe Immersive Cube,ÌýaÌýcutting-edgeÌýtechnology thatÌýlets visitorsÌýstep inside the project, exploreÌýdetailed renderings, and truly grasp theÌýscale, layout, andÌývision behind the transformation.ÌýÌý
“Every element of the Bank of America Stadium Experience Center was designed with purpose,Ìýensuring fans, partners, andÌýcommunity members canÌýexplore our renovation plans in a setting that reflects the care and attention we’re bringing to the future of the stadium,†said Eric Sudol,ÌýchiefÌýrevenueÌýofficer at Tepper Sports & Entertainment. “As our hometown home improvement provider, Lowe’s was a natural partner as weÌýmodernizeÌýone of theÌýSoutheast’sÌýpremierÌývenues. TheirÌýlongstandingÌýcommitment to the Carolinas and our teams makes this next chapter a seamless extension of a partnership built around serving the people and places that define our community.â€Ìý
As the Official Stadium Renovation Partner of Bank of America Stadium, Lowe’s will provide building materials to the job site and help bring the renovations to life.ÌýÌý
“This project goes beyond renovation – it’s about reimagining an iconic venue and creating meaningful experiences for fans, families and the community for generations to come,†said Jen Wilson, Lowe’s chief marketing officer and senior vice president. “As the Official Stadium Renovation Partner, we’re proud to put our product and services expertise, our brand and our hometown commitment at the center of this transformation."
Experiential design firmÌýAdventÌýis leading the creative direction for theÌýBank of AmericaÌýStadium ExperienceÌýCenter,ÌýwhichÌýwillÌýbeÌýlocated inÌýUptownÌýCharlotte atÌý720 S. Church Street (Legacy Union)Ìýand openÌýinÌýtime for theÌý2026ÌýPanthersÌýseason.ÌýÌýÌý
"Advent jumped at the chance to work with Tepper SportsÌý& Entertainment andÌýtheir incredibly talented team. Even though we call ourselves the 'sales center storytelling company', nothing compares to a project like Bank of America Stadium,â€Ìýsaid Advent CEO, John Roberson. “We have been so impressed by the heartfelt enthusiasm and professionalism of theirÌýgreat team. We can't wait toÌýhelp bringÌýthis renovation to life."Ìý
The Experience Center will feature an adjacent sales office, where TSE’s commercial team – that includes both the Carolina Panthers and Charlotte FC – will be based throughout the renovation. The Experience Center and adjoining office space, totaling approximately 15,700 square feet, are under a 48-month lease agreement with Highwoods Realty Limited Partnership.
Stay up to date on the Bank of America Stadium Experience Center opening and learn about exclusive seating and premium options for the renovation by visiting ÌýandÌýsubmittingÌýinformation via the form.
About Tepper Sports & EntertainmentÌý
Tepper Sports & Entertainment (TSE) owns and operates the Carolina Panthers of the National Football League (NFL), Major League Soccer’s (Â鶹ÊÓƵ) Charlotte Football Club, and Bank of America Stadium in Charlotte, N.C. TSE is committed to making the greater Charlotte metro area the premier year-round destination for sports and entertainment in the Carolinas. From hosting around 12 football-focused events annually, Bank of America Stadium now boasts around 40 annual ticketed events. The diverse array of events attracts audiences spanning NFL, NCAA, high school football, Â鶹ÊÓƵ, international soccer, and blockbuster concerts. Beyond sports and entertainment, the venue accommodates hundreds of corporate and community events throughout the year and has served as a mass vaccination site in 2020, as well as an early voting site in the 2020, 2022 and 2024 elections.Ìý
About Lowe’sÌý
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week, with total fiscal year 2024 sales of more thanÌý$83 billion. Lowe's employs approximately 300,000 associates andÌýoperatesÌýover 1,700 home improvement stores, 530 branches and 130 distribution centers. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled tradeÌýexpertsÌýand providing disaster relief to communities in need. For more information, visit Lowes.com.Ìý
About AdventÌý
Celebrating its 25th anniversary this year, Advent is an experience design firm specializing in research, technology and storytelling to create immersive experiences for some of the world’s largest brands, including the Dallas Cowboys, the PGA of America, the Kansas City Chiefs, the Las Vegas A’s,ÌýInter MiamiÌýCF and a host of higher education institutions (the University of Southern California, the University of Texas, the University of Oregon). Headquartered in Nashville, Advent has completed more than 2,500 projects globally.
